Crow is a conceptual soda brand designed to feel smooth, modern, and approachable. The project explored how simplicity in branding can still carry strength and memorability. With a clean, minimal aesthetic, the brand identity extended across packaging, merchandise, web, and print design to create a cohesive system.

The final deliverables include soda packaging, branded merchandise, a functional web mockup, and a full identity suite. Crow demonstrates my ability to build a complete brand world from the ground up, balancing modern design principles with an accessible and refreshing tone.