Juli is a conceptual mocktail brand created to introduce a softer, more delicate voice to the mocktail market. The brand embraces elegance, charm, and a sense of vintage femininity. As a nondrinker, I wanted to craft a brand that made non-alcoholic options feel just as special, intentional, and visually captivating as traditional alcoholic drinks.

The identity leans into a classic, posh, traditionally feminine aesthetic. It incorporates soft colors, graceful typography, and illustrations that evoke a timeless style. The branding extends across packaging, merchandise, advertising, and social media posts, all designed to feel warm and inviting.

The visuals were created using Adobe Illustrator, Photoshop, and Adobe Stager, which allowed me to build custom 3D mockups and fully control the styling and atmosphere of each final render.